The advertisements that ran on about 200 buses across the city in recent months carried posters displaying a suggestively posed woman in hot pants kneeling among a pile of books beside the snappy slogan “Read Books, Get Brain.”
What unhip, unsuspecting local transportation officials did not know was that “get brain” is street slang for oral sex.
A spokesman for the New York-based clothing maker noted the ad campaign had run since September and “we hadn’t had any complaints at all.”